Customer retention audit
Duplicate the buying behavior of your best customers, even if you think you have already optimized everything and rely on advertising to mask your retention flaws.
Where conventional audits look for what’s wrong, I look for what’s already working for the top 5% of clients and apply it to the remaining 95%. That way, you secure your growth by duplicating your best clients, instead of betting on paid traffic that is increasingly expensive.
Past happy clients
Instead of A/B testing 15 different subject line formulas…
Find the precise tipping point where your customers become loyal and amplify that success
Unlock the secret to your fans’ loyalty
You’ll know the exact moment when they transition from occasional to regular customers and the reasons for their repeat purchase.
Leave with an operational roadmap
Instead of a 50-page theoretical report that no one will read, I’ll give you a map of the path your best customers take.
Make back every cent invested in ads
By amplifying what already works for the top 5% of your customers, you can be sure to maximize the ROI of your acquisition efforts.
€500
Geneviève is very professional and doesn’t hesitate to suggest alternatives tailored to her clients’ needs. I highly recommend her!
Laika Assele Mamaty · HELSSY HAIR
I am delighted with the work provided by Geneviève. She is very dedicated and has a perfect command of her craft. I recommend her 100%. Thank you!
Angela Anz · Kodd Group
How does it work?
Your retention card will be ready in one week along with a three-step action plan.
Book your audit
Schedule a free discovery call where we’ll discuss your current retention challenges. I’ll then send you a proposal to sign and pay.
Share all your secrets
Complete a questionnaire to tell me the most important things about your brand, your customers, and your products. And give me access to your email service provider.
I get to work
While you relax! I analyze your CRM data to find key moments in the lifecycle of your best customers. I present my findings in a clear, easy-to-understand map.
Ask me all your questions
After delivery, we’ll meet for a 1-hour Q&A call. We can choose to continue our collaboration so I can implement your recommendations.
“But the best customers behave extraordinarily, don’t they?”
And other smart questions.
What exactly will I receive?
A retention map and a written report of 3 pages maximum including an action plan to duplicate your best customers.
What data is being analyzed?
Lifecycle emails only! Their performance (opens, clicks, revenue); their timing and the gaps between the first five orders.
Is the CRM set up also audited?
No. The goal isn’t to check if your CRM is properly configured, but to identify the specific action or purchase in the lifecycle that transforms a casual customer into a fan.
What’s NOT included in the offer?
Any form of fix of the weaknesses I’d have identified. After delivery, I’ll make you a proposal to handle the integration of the recommendations for you.
The best customers behave extraordinarily, don’t they?
Good news: that’s wrong! It’s simply the customer segment that has passed the tipping point that keeps them coming back. All that’s needed is for the remaining 95% to pass that same point.
When do we start?
Once the proposal is accepted and paid, the audit results are delivered in just one week!
What happens after the audit?
We strengthen your lifecycle with an email ecosystem to seize all the conversion opportunities of your CRM.
With the right sequence, every buying intent signal becomes a real conversion opportunity. Sequences are available à la carte.