Trust Builders Newsletter
Sell more because they trust you more.
Join Trust Builders — the newsletter that turns trust into your most profitable retention lever. Learn how to drive recurring revenue without sacrificing your margins to discounts, even in an era of digital saturation.
Delivered straight to your inbox twice a month.
Professional, reliable, and full of concrete ideas.
Build the relationship that AI can’t replicate.
Every email gives you the blueprint to move customers from first purchase to lifelong loyalty:
- The Psychology of Trust: Deciphering the “why” behind buyer behavior in a skeptical digital world.
- Real Customer Journeys: Deep dives into e-commerce brands that successfully add intentional human touches at scale.
- Retention Tactics: Concrete actions you can implement today to transform your emails into high-trust assets.
Who’s behind the newsletter
Hi! 👋🏾 I’m Genevieve, a human-centric strategist.
A Shopify and Klaviyo expert since 2019, I believe that in 2026, trust is the only currency that doesn’t devalue.
So I help mission-driven brands personalize their customer relationships to encourage repeat orders without relying on discounts.
- 15+ brands guided toward sustainable, trust-led growth.
- Personalization specialist (The real kind—beyond just the {first_name} tag).
- Strategy + tech expertise to build systems that actually work.
This newsletter is where I share the “behind the scenes” of what’s actually moving the needle. You’ll know exactly what to build (or ask me to build) to engage and retain your customers.
Vous saurez exactement quoi implémenter (ou me demander d’implémenter) pour engager et fidéliser vos clients.
Genevieve was able to adapt, understand our challenges, and propose high-impact optimizations.
Start building your unfair advantage.
Join the Trust Builders community and receive the strategic insights that transform your customer experience into measurable profit.