Customer experience Strategist and Shopify Expert
For ethical brands wondering how to keep customers coming back without spending a fortune on acquisition
What if your existing customers became your most profitable source of revenue? You know it: acquiring new customers is expensive. The real magic happens when you cultivate lasting relationships with your existing customers.
And I’m the go-to CX strategist who helps you make more money from the clients you already have, without compromising your values.
Sounds good? See how we can do it 👇🏾

You’re losing money because your customer journey isn’t engaging and retaining your current customers.
You’ve invested a lot in creating incredible products, but:
- Your customers buy once and then… crickets.
- Or they only buy again when you offer discounts.
You know there’s untapped potential in your CRM, but how do you unlock it? How do you turn a simple purchase into a lasting and profitable relationship?
Let’s be clear: I don’t want your customers to just be satisfied. I want them to be obsessed. To come back again and again, to tell everyone about you, and to become living proof that ethics and profitability go hand in hand.
My goal is for your customer loyalty to become your greatest competitive advantage, a reliable growth engine aligned with your values. Now, who doesn’t want THAT?
A perfectly executed project! Geneviève listened to my needs, was proactive, and communicated excellently throughout the project.
Charlotte Auzou
Founder of Atelier Charlotte Auzou
I’m Geneviève 👋🏾, your partner in unlocking hidden revenue from your existing customer base.
I’m passionate about programming, email marketing, and, above all, personalisation: essential ingredients for transforming your occasional buyers into loyal customers.
I started as a web developer, but quickly realized that code alone wasn’t enough. To create a truly impactful customer experience, you need a solid strategy.
That’s how I became an ecommerce consultant! On a daily basis, I mix code and strategy to help ethical brands build customer loyalty with a hyper-personalised customer journey, from UX to emails.
I believe that selling is an act of service because you offer a solution to a real customer pain point.
That’s why I help brands sell to their customers in a personalised and engaging way.

6 years of ecommerce CX expertise
Proven strategies to retain your customers for life.
3.6 years average client retention
Loyalty is my specialty: I practice it for myself, I create it for you.
4 projects per client on average
A strategic partnership for continued growth and sustainable results.
How I increase your customers’ average order value and purchase frequency.
Your customer experience, from strategy to execution.
Personalised Audit
I analyse your current customer journey to identify bottlenecks, opportunities for personalisation, and untapped “gold mines.”
The result: a clear vision of strengths and weaknesses, and a precise roadmap for optimisation.
Custom Strategy
Together, we’ll define the ideal customer experience for your brand, aligned with your goals, values, and audience.
The result: a solid strategy, designed for you, that will be the foundation for a truly impactful customer experience.
Plug-and-play Solution
We integrate deep personalisation into your marketing ecosystem to communicate in a targeted and effective manner.
The result: you deliver a consistent and memorable customer experience across all touchpoints, strengthening long-term engagement and loyalty.
Geneviève is particularly efficient, thorough, and talented. She was able to create a tailor-made solution in a very short time. I highly recommend her!
— Ary Augustin · 2ACONSULTING
My core values
Let’s build ethical and sustainable growth together.
✴
Autonomy
My goal is for you to be independent on a daily basis, without micromanagement or the need to call on me for every small change.
That’s why I create tailor-made solutions that are always scalable and easy to use.
✴
Slow tech
I take the time to create robust technical solutions so they last over time and optimise your investment.
Custom solutions are more expensive upfront, but more cost-effective over time.
✴
Sense of service
I create personalised customer experiences because I believe that selling is an act of service: we provide a solution to a problem.
That’s why I provide you with an excellent client experience throughout our projects.
What it’s like to work with me: what my clients say
In short, I listen to your needs, am proactive, with excellent communication skills and I create effective and reliable solutions. 😊
★★★★★
Rated 4.9/5 stars by 20 happy clients via Malt
Geneviève accomplished a perfectly executed mission. She listened to my needs, was proactive, and communicated excellently throughout the project. I appreciated her strong commitment to developing a custom tool for my online store. I will definitely use her services again for my future needs. Thank you!
Charlotte Auzou · Atelier Charlotte Auzou
I was delighted to work with Geneviève. She was able to adapt, understand my issues and my site, and then make optimizations easily. She is very responsive and responds quickly, which is nice!
Juliette Sarfati · Head of Ecommerce · oOlution

Geneviève is very professional and doesn’t hesitate to suggest alternatives tailored to her clients’ needs. The project was executed perfectly and on time. I highly recommend her!
Laika Assele Mamaty · HELSSY HAIR
Tired of short-term solutions? Let’s create a customer loyalty strategy that lasts as long as your brand.
If you’re ready to cultivate a loyal and engaged customer base, see how a hyper-personalised customer experience can become the pillar of your sustainable growth.