For e-commerce managers leading conscious brands on Klaviyo
Increase your average order value and repeat purchases with an email sequence optimized for each stage of the customer lifecycle and delivered in just 7 days
Your audience is evolving, and so should your messaging. Get a data-driven sequence that outperforms best practices in 90 days.
Only 2 spots/month
Past happy clients: conscious brands (D2C) that prioritize customer experience.
Align your messaging with your customers’ behavior to turn every intent signal into revenue
37% of your email sales come from automated emails… so optimize every interaction with e-mails triggered when they’re ready to buy. (Source: Klaviyo)
Convert your subscribers faster
The first 14 days are the window when your subscribers are most receptive.
This is when messages based on customer psychology address objections and hesitations, guiding them toward their first purchase.
Increase your average order value (AOV)
Recommend products your customers are genuinely willing to buy to naturally justify larger orders (bundles, cross-sell, upsell).
Segmentation generates e-mails so specific they seem tailor-made for each subscriber.
Boost repeat purchases and customer lifetime value (LTV)
Go beyond best practices and build messages based on your customer insights—no templates or benchmarks.
An email experience that evolves with your customers drives repeat purchases over 30 to 90 days.
Only 2 spots/month
There’s a money making email sequence for every touch point in your customer journey
Your priority for the quarter defines your most profitable sequence. Conversion, average order value, or repeat purchase? Choose one sequence from 9 options:
A welcome sequence
Capitalize on the period of peak attention to accelerate the first sale.
Welcome sequence to get the first sale by building rapport with your brand
OR
Post-quiz welcome sequence to convert respondents into customers if you use a quiz or plan to launch one
OR
Nurturing sequence to guide lukewarm subscribers toward their first purchase by addressing any lasting hesitations
€3,750 per sequence
or an abandonment sequence
Transform hot intent into immediate revenue with retargeting based on purchase behavior.
Abandoned cart sequence to convert strong purchase intent into a sale
OR
Winback sequence to reengage inactive subscribers
OR
Sunset sequence to preserve your deliverability and protect your long-term performance
€3,750 per sequence
or a post-purchase sequence
Make the first purchase the start of a repeat purchase cycle by building trust and increasing exposure frequency to your products.
Post-purchase sequence to build trust and naturally lead to repeat purchases
OR
Post-purchase cross-sell and up-sell sequence to increase your AOV
OR
Replenishment or subscription sequence to encourage regular purchases
€3,750 per sequence
Each sequence includes everything you need for a quick and efficient implementation: strategy + segmentation + a maximum of 10 emails + wireframes.
I am delighted with the work provided by Geneviève. She is very dedicated and has a perfect command of her craft. I recommend her 100%. Thank you!
Angela Anz · Kodd Group
The project was executed perfectly and within the given timeframe. I highly recommend Geneviève!
Laika Assele Mamaty · HELSSY HAIR
What you get: everything to make your emails pull their weight on your bottom line
1
Email strategy + flowchart
You’ll get a detailed strategy designed using your customer data.
A flowchart will help you visualize your customer lifecycle at a glance and understand how each message impacts your sales.
2
Email copy and wireframes
Your emails will be accompanied by wireframes to reduce design errors that lower conversion rates.
They’ll show you where to place each element to ensure a consistent experience across all your emails (subject line, heading, subheading, body, calls to action, and banners).
3
Video presentation
I’ll walk you through the strategy and emails in a Loom video so that your team understands the “why” behind each message in your email sequence.
Only 2 spots/month
How it works: your email sequence in a week
A process designed for rapid implementation and measurable impact from the very first days.
Kick-off: to fully understand your needs
To avoid assumptions and work with real data from the start, you’ll tell me all about your brand, your goals, and your challenges in a preparation questionnaire and a 60-minute kick-off meeting.
You’ll also give me access to your tools (email service provider and Shopify store) and research data.
Research: to identify the messages that truly matter to your customers
I’ll analyze your existing customer data to uncover your audience’s needs, objections, and hesitations (reviews, support tickets, surveys, interviews, etc.).
This allows me to create emails that are unique to your brand—and far more effective than standardized messages.
Strategy and copy: to align the sequence with your objectives
While you focus on your zone of genius, I work exclusively on your email sequence and prepare your deliverables:
- Email strategy + flowchart
- Email copy and wireframes
- Video presentation
They ensure perfect consistency between segmentation, messaging and design — and accelerate implementation from the moment of delivery.
Delivery and results tracking: to ensure optimal performance
You’ll receive your deliverables along with a video presentation. Then, a 30-minute Q&A call will clarify any minor adjustments in real time.
For an additional fee, I’ll include email design and set up the emails in Klaviyo for a hands-off experience.
30 days later, we’ll analyze your results together to verify that the sequence is achieving its conversion goals.
Only 2 spots/month
“How many emails do I get?”
And other smart questions.
How many emails do I get?
Up to 10 emails. Most well-structured sequences contain 4 to 7, but the exact volume depends on your goals and customer lifecycle.
What exactly does the sequence include?
Strategy + segmentation + up to 10 fully written emails + wireframes to facilitate design + video presentation.
Everything you need for a quick and effective implementation.
Will you set up the emails in Klaviyo?
Tech set up isn’t included in the core offer, but you can add it as an option for a fixed price. I’ll set up your sequences in Klaviyo for immediate deployment.
Is email design included?
No. But I can collaborate with your graphic designer or recommend a designer specializing in email for a hands-off experience.
The design is billed separately.
Who is this offer for?
For conscious e-commerce brands using Klaviyo, who already have standard email flows but want to transition to a customer data-driven strategy to increase AOV and repeat purchases.
Not suitable if you’re new to email marketing or don’t yet have usable customer data.
What if my email list isn’t perfectly segmented or clean?
That’s not a problem: preliminary research allows me to identify the right signals even in an imperfect database. The final sequence includes a ready-to-deploy segmentation strategy to clean and structure your CRM.
What email sequences should I prioritize?
The must-haves for any e-commerce brand are:
- Welcome sequence
- Abandoned cart sequence
- Post-purchase sequence
After that, we’ll build your email ecosystem to increase AOV, purchase rate and LTV.
Can I book multiple sequences at the same time?
Yes! And it’s even an excellent approach to reducing your revenue losses at several points in the lifecycle.
We’ll work on one sequence at a time, each delivered in 7 days.
How many revisions do I get?
No formal revisions are required to ensure fast delivery.
A 30-minute FAQ session is included to clarify, adjust, or correct minor points live.
What if I don’t like the emails?
That’s very unlikely because they won’t be a surprise. The emails are based on a proven methodology, detailed briefing process, your customer data and brand assets.
A video presentation explains each strategic and shows you why they maximize conversions.
If you still want to make edits, you can buy one revision round as an add-on after the delivery.
What’s NOT included in the core offer?
- Email design*
- Tech set up in your ESP*
- In-depth customer research (surveys, interviews).
*Available as add-ons.
Can I pay in installments?
No.
This offer is intensive and requires full payment to save your spot in my calendar.
When can we start?
As soon as the proposal is accepted and the project is prepaid.
When can we start?
I only book 2 email sequence projects per month to ensure I do the best job with your emails. So reach out as soon as possible!
Geneviève is particularly efficient, thorough, and talented. She was able to deliver an MVP in a very short time. I highly recommend her!
Ary Augustin · 2ACONSULTING
Geneviève is very involved, available, and responsive to successfully complete the mission entrusted to her. Thank you!
Charlotte Auzou · Atelier Charlotte Auzou
If you’ve made it this far, it means your email potential isn’t being fully exploited.
Your customer data already contains the signals that can increase your average order value and repeat purchases within the next 30 to 90 days.
With the right sequence, every buying intent signal becomes a real conversion opportunity. I only open 2 spots per month to ensure in-depth analysis and execution within 7 days.