articles on
Customer retention
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Lire la suite: Why more Shopify traffic won’t grow your business without a retention strategy
Why more Shopify traffic won’t grow your business without a retention strategy
More traffic won’t fix a Shopify store that’s leaking revenue. Learn how retention audits, email optimization, and customer journeys help turn more visitors into repeat customers.
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Lire la suite: Why the second purchase matters more than the first for ecommerce growth
Why the second purchase matters more than the first for ecommerce growth
Most ecommerce stores focus on acquiring new customers, but the biggest revenue opportunity often comes after the first purchase. Learn how to build a post-purchase strategy that increases second purchases, repeat customers, and long-term profitability.
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Lire la suite: Case study: how this e-commerce brand can add up to $172k of email revenue without spending more on ads
Case study: how this e-commerce brand can add up to $172k of email revenue without spending more on ads
Most e-commerce brands think growth starts with more traffic. More ad spend.More viral social media posts.More customers. But what if the fastest way to grow wasn’t finding new customers at all? When I audited a footwear brand’s email marketing, I discovered something surprising. Their existing customers and website visitors represented between $59,089 and $172,340 in…
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