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Email and retention strategist for ecommerce

Double revenue from existing customers in 6 months without discounts or spammy tactics

Since 2018, I help sustainable DTC brands scaling past 1M retain their customers consistently so acquisition grows your customer base instead of renewing it.

★★★★★ 4,97/5 from 33 reviews via Malt

★★★★★ 4,95/5 sur 33 avis via Malt

“Geneviève a été à l’écoute de mes besoins, force de proposition, avec une très bonne communication tout au long du projet.”

Charlotte Auzou · Fondatrice de Atelier Charlotte Auzou

It’s your customer experience that transforms a simple visitor into a loyal customer.

And you can retain your customers without…

  • Sacrificing your profit margin with excessive discounts
  • Implementing a complex tech stack that’s difficult to use
  • Spending hours managing a complex loyalty program
  • Spend more on advertising with expensive campaigns

Retain your hard-earned customers longer by personalizing their customer journey

L’essentiel

Retention audit

Duplicate the buying behavior of your best customers

Even if you think you’ve already optimized everything and are counting on advertising to mask your retention flaws.

Le plus populaire

Email sequence

Automatically increase the number of orders per customer

Even if your community is already being over-solicited by your competitors.

Meilleur ROi long terme

Quiz funnel

Convert your undecided visitors into buyers on their first visit

Even if your catalogue is complex and you refuse to track your customers.

How I concretely help your online store sell more

Here’s a selection of original and effective solutions that can be implemented to personalise your customer experience.

Product Recommendation Quiz

Make buying easier by guiding your customers to the perfect products for them with an interactive and engaging quiz.

Personalised marketing emails

Maximise email conversions with strategic lifecycle email sequences that capture the most underestimated conversion opportunities in ecommerce.

Personalised customer account

Make repeat purchases easier by automatically surfacing offers tailored to your customers’ preferences: search filters, menus, automatic variant selection and recommendations.

Personalised bundle builder

Increase your average order value by allowing your customers to create their own bundle and benefit from offers based on the total order value.

Product customisation tool

Turn your customers into superfans by allowing them to customise your products: offer advanced customisation options beyond a simple choice of colors.

Original promotional campaigns

Increase engagement in your seasonal campaigns with interactive virtual experiences: Easter Egg Hunt, Advent calendars and more.

Testimonials

What past clients say

I was delighted to work with Geneviève. She was able to adapt, understand my issues and my brand, and then make optimisations easily. She is very responsive and responds quickly, which is nice!

Juliette Sarfati · oOlution

Geneviève perfectly executed the project. She listened to my needs, was proactive, and communicated excellently throughout the project. I appreciated her strong commitment to developing a custom tool for my online store.

Charlotte Auzou · Atelier Charlotte Auzou

Who am I?

Geneviève, the go-to expert for creating and implementing emails and a customer experience that build long-term customer loyalty.

No more dusty audits, theoretical strategies, or purely aesthetic developments. As both a retention consultant and a web developer by trade, I handle both the strategy and the technical aspects for a fully done-for-you service.

As seen on

Cover for the the Business first creatives podcast by Colie James with Geneviève Masioni

Articles

My best tips for optimizing your customer journey and CRM strategy