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Hi, I’m Geneviève 👋🏾

I’m a customer-centric retention and email strategist who helps sustainable DTC brands retain their customers without relying on discounts.

Since 2019, I’ve worked exclusively within the conscious, eco-friendly e-commerce space.

First, I spent 5 years as a web developer building Shopify and Klaviyo setups that made multiple 6 and 7-figure brands stop leaking revenue.

Now I work with brands to double revenue from existing customers in 6 months with emails and quiz funnels.

Signature topics

What I can speak about for hours from lived experience and without boring your audience

The 3 money-making email flows every brand needs

Breakdown of the three email automations every e-commerce brand needs to have and why.

3 types of reviews to close sales via email

Move from five-star reviews to revenue-generating reviews: the ones that help potential customers make a buying decision.

Delivered several times for the Judge.me merchant community.

How to your grow email revenue (priority plan)

What to do step-by-step to grow a brand’s email revenue to 40% of yearly revenue.

From money making email sequences to advanced flows and segmentation, every attendee will get away with a concrete next step to grow their revenue.

How to increase repeat purchases without relying on discounts

A simple framework to create a post-purchase email strategy that actually increases repeat purchases without leaning on coupon codes.

Speaking samples

Get a preview of my speaking

RARE Marketing Conference logo

RARE Marketing Conference 2026

Beyond the First Order: A 3-Step Method to Build Post-Purchase Flows That Actually Drive Repeat Purchases

Cover art of The Sustainable Ecommerce Growth Podcast by Geneviève Masioni

Sustainable eCommerce Growth Podcast

Why the second purchase matters more than the first for ecommerce growth

Praise from hosts and attendees

“Flawless! A powerful and practical presentation. Her insights and experiences made a lasting impression.”

Types of events I speak at

Book me to speak at your event

  • Podcasts
  • Workshops
  • Guest trainings in private communities
  • Conferences (in-person and virtual)