Gen exceeded my expectations in terms of the value and depth of the knowledge she shared. I really enjoyed talking with her. During the preparation stage, she quickly clarified what mattered most, and we managed to record the episode without much preparation or the need for retakes. She articulates her thoughts exceptionally well, and I was impressed by how little I had to cut from the final recording.

Really enjoyed this session — Geneviève is such an engaging and charismatic speaker, and genuinely easy to listen to. What resonated with me most was the Geneviève’s idea of looking at post-purchase not as one big “customer” segment, but as a series of transitions between purchases. Also it was a good reminder that sometimes we’re too quick to jump into optimizing the flow itself, because if you don’t understand where customers actually get stuck between purchase #1, #2 and #3, you’re mostly guessing. Simple idea, but very easy to forget when you’re deep in day-to-day marketing.

Geneviève gave the most useful session of the day. She took a brand that looked perfectly healthy from the outside — big list, plenty of customers, glowing reviews — and showed that almost none of those people were coming back. What stayed with me is how she fixed it: instead of guessing at a send schedule, she mapped the rhythm at which customers were genuinely ready to reorder and timed the outreach just ahead of it, then read the customer reviews to work out what people needed to hear at each stage. Her point that the message comes first and the offer only supports it sounds obvious and almost nobody does it. Practical, honest, and usable the next morning.

Very clear and insightful presentation by Geneviève. What I liked the most was her point that the best customer retention strategy is a great product – I couldn’t agree more. She explained the topic in a clear and easy-to-follow way, and it was a pleasure to listen to her. I was also lucky enough to speak with Geneviève after the seminar and found her to be genuinely warm and supportive personality. During our conversation, she shared professional advice that encouraged me to introduce new routines into my own sales funnel. Thank you, Geneviève!

Great talk! The real case study that Genevieve presented was really helpful. And her advice on how to analyze your audience and their behaviors sounds easily applicable.

I’d wanted to cover the topic of visuals in email marketing for a long time, and Geneviève’s session came at the perfect moment! My students loved the session; it opened up new avenues of thought we hadn’t even considered, featuring real, concrete examples tailored to the specific challenges my students face. Geneviève was incredibly accessible and adapted her approach to provide content that truly complemented my course; she was also very generous in sharing insights throughout the live session. My students walked away with concrete ideas for adapting the visuals in their emails—they were delighted with the session!

Geneviève delivered a powerful and practical presentation full of experiences for our students. Her insights and experiences made a lasting impression and inspired our students in meaningful ways. I could see them challenged and ready to move on to a higher level than when they started. For this, I’m extremely grateful.

The [podcast] episode didn’t need any editing—it was absolutely flawless! I’m even looking forward to listening to it again.